Most advertising methods are quite costly because of all the resources that a full blown marketing campaign requires. However, you do not need to go for broke in order to promote your cafe or diner effectively. You simply need to develop unique and creative ideas that provide a big return without exceeding your budget.

Have meals at the restaurant that are run by your competition. Unless you keep tabs on other similar establishments, you will never know where you stand in your market. When you are well acquainted with their strengths and weaknesses, you are in a better position to create effective marketing tactics.

Introduce potential customers to your restaurant by offering samples of one of your products. Go for a house specialty that is a good representation of your menu and that can be easily transported. Then, pick out one day in a week to take that food item to a local business centre in your service area. Do not forget to bring along menu flyers or in-store coupons.