In a recent marketing report of online businesses states that more than 80 percent of consumers use the Internet to shop around for local restaurants and more than 50 percent visit websites to view menus, pictures, reviews, and the like. Having a well-designed, easy-to-navigate and comprehensive website for a restaurant business is the first important thing that the company needs to have to market itself on the Web. The website needs to have the objective of being a valuable resource for the business to increase its customer base and sales. There are several Web design companies that specialise in making effective websites for restaurants, which customers can easily use to their advantage.

Another way to market a restaurant is to use social networking sites where the owner, manager or marketing specialist can write a blog about small details of the latest happenings in the restaurant. Also, the company can use social bookmarking to have a broader presence in the online world. Then, there are review sites where the company can pay people to make a review of the restaurant emphasizing its good points and citing some bad points as well. Customers will feel more valued by giving them a chance to speak out their thoughts and feelings about the restaurant. Aside from that, the restaurant can generate newsletters to its patrons updating them of the latest promotions that the company will have to show appreciation of their loyalty. This is a more personal way of reaching out to value customers and will make feel more like a family. By doing so, customers will be inclined to tell other people about the company, thus spreading the good news around without spending too much. Besides, word of mouth is still the best advertising method even in this highly modernised times.